DESCRIPTION: A post merger national re-launch of Kool brands for R.J. Reynolds Tobacco, featuring national music tours, on-premise sampling and high cache events.

PARAMETERS: MSP opened, staffed and managed 34 MSP/RJRT offices from coast to coast. Media Star continues to build brand awareness and loyalty through multiple initiatives.

PROMOTIONAL IMPACT: Kool has made significant strides towards achieving national prominence as a multi-cultural brand.