DESCRIPTION: A "Black Tie", high profile goodwill ambassador tour designed to reintroduce America to Finlandia Vodka through innovative Fashion Martinis.

PARAMETERS: Two (2) 45' custom touring coaches with full exterior graphic wraps and interior design. 68 touring weeks with 1800 event stops. Sophisticated event teams traveled in groups of five with each team being on the road for 30 to 45 days at a time.

PROMOTIONAL IMPACT: Direct tour impact resulted in a 22% increase in brand sales in the US. Residual impact both on and off premise is still climbing.