DESCRIPTION: A Product-Sampling Initiative held in conjunction with Washington DC's Annual 4th of July Parade.

PARAMETERS: MSP set up a Product Information Station along the parade route and distributed tens of thousands of Aquafresh samples. MSP Representatives in Aquafresh attire walked the parade route greeting spectators and supplying samples.

PROMOTIONAL IMPACT: Thousands of people along the parade route as well as a national television audience were exposed to the benefits of Aquafresh.