DESCRIPTION: A "Do It Yourself" consumer education program providing information and instruction at major home centers. Daily agenda included consumer "How to" sessions and staff product knowledge seminars.

PARAMETERS: Twenty-five (25) "Termite Counselor" teams, 1485 events at Home Depot and Home Base stores in 17 metropolitan areas over a five month period.

PROMOTIONAL IMPACT: PROMOTIONAL IMPACT: Teams educated over 52,000 consumers in one on one training sessions with a sales reach of 19.5%.