DESCRIPTION: Period-themed VIP event celebrating premier of mini-series "PIPER-HEIDSIECK" The Adventures of Charles Heidsieck starring Hugh Grant.

PARAMETERS: 300 guests and dignitaries were invited to an authentic Civil War Mansion for the preview. Remy and Distributor personnel dressed in period costumes and greeted guests who were delivered to the party in horse drawn carriages.

PROMOTIONAL IMPACT: Merged the tradition and history of the Heidsieck brand with an interactive promotional event that engaged retailers and VIP guests.