DESCRIPTION: A custom Entertainment Infomercial with original music and choreography designed to introduce America to "Pepsi Stuff".

PARAMETERS: A 20 week, 35 city tour with performances at large Pepsi sponsored events ranging from Spring Break to NASCAR. Tour featured 16 member dance team, sound & lighting crew, choreographer, tour manager and driver. Tour included a 40' branded custom touring coach.

PROMOTIONAL IMPACT: The tour impact in connection with other marketing efforts was so overwhelming that fulfillment was 5 to 6 months behind at the conclusion of our events. A tour extension was postponed because of campaign saturation.