DESCRIPTION: A three month, turnkey sponsorship fulfillment program for Hallmark Flowers as an outsource initiative for St. Louis based Kicking Cow Promotions during the 2002 Winter Olympics and Paralympics in Salt Lake City.

PARAMETERS: MSP provided a team of over 40 staff and managers specifically trained to fulfill all aspects of Hallmark's Olympic Sponsorship. This included the 24 hour operation of a floral warehouse to build and deliver all Olympic medal bouquets, building and full operation of a Hallmark retail store located in the Olympic Village and the assembly and operation of an interactive card station in the Salt Lake Olympic Square. Additionally, MSP was responsible for logistic support for the nightly concerts held at the adjacent Olympic Medal Plaza.

PROMOTIONAL IMPACT: Viewed around the world.